Liquor companies often employ sexual images to sell their products, but liquor brand Cabana Cachaça isn't leaving anything to the imagination in a new multimillion-dollar ad campaign that features naked women wearing nothing but tan lines. For Cabana Cachaça's consumer advertising debut in the U.S., ad agency Avrett Free Ginsberg gave Mario Sorrenti the tough assignment of selecting Brazilian models to photograph. The only question is -- will anyone even notice that bottle of Cachaça in the ad?
The ads will appear in the June issues of GQ, Esquire, Men's Vogue, Details and, of course, Playboy.
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