CNN's Yellin On Run-Up To War: Corporate Execs Pushed For Positive Coverage Of Bush

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First Posted: 05-29-08 10:21 AM   |   Updated: 06- 6-08 05:12 AM

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Yellin

[UPDATE: Yellin responds in an update, below.]

CNN's congressional correspondent Jessica Yellin, appearing on last night's Anderson Cooper 360 as a part of a panel discussing Scott McClellan's new book, What Happened, admitted that during the run-up to war, "the press corps was under enormous pressure from corporate executives, frankly, to make sure that this was a war that was presented in a way that was consistent with the patriotic fever in the nation and the president's high approval ratings."

And my own experience at the White House was that, the higher the president's approval ratings, the more pressure I had from news executives -- and I was not at this network at the time -- but the more pressure I had from news executives to put on positive stories about the president.

And it's true! She wasn't at CNN at the time. Luckily for us, Yellin's life, in stub form, is available at Wikipedia, where one learns that Yellin "was a White House correspondent for the ABC News program Good Morning America, as well as for other ABC News programs. Yellin had been with ABC News since July 2003, after previously working for MSNBC." That puts her at MSNBC right around the same time the war began, and, sure enough, there happens to be corroboration for her story:

In a speech at Harvard's Institute of Politics on Monday, Chris Matthews admitted that MSNBC bosses were "basically pro-war during the war." The remark came in a larger discussion of top-down editorial control at the network -- of which Matthews claimed there was none...

[WATCH.]

COOPER: Jessica, McClellan took press to task for not upholding their reputation. He writes: "The National Press Corps was probably too deferential to the White House and to the administration in regard to the most important decision facing the nation during my years in Washington, the choice over whether to go to war in Iraq. The 'liberal media' -- in quotes -- didn't live up to its reputation. If it had, the country would have been better served." Dan Bartlett, former Bush adviser, called the allegation "total crap." What is your take? Did the press corps drop the ball?


JESSICA YELLIN, CNN CONGRESSIONAL CORRESPONDENT: I wouldn't go that far. I think the press corps dropped the ball at the beginning. When the lead-up to the war began, the press corps was under enormous pressure from corporate executives, frankly, to make sure that this was a war that was presented in a way that was consistent with the patriotic fever in the nation and the president's high approval ratings.

And my own experience at the White House was that, the higher the president's approval ratings, the more pressure I had from news executives -- and I was not at this network at the time -- but the more pressure I had from news executives to put on positive stories about the president. I think, over time...

COOPER: You had pressure from news executives to put on positive stories about the president?

Story continues below
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YELLIN: Not in that exact -- they wouldn't say it in that way, but they would edit my pieces. They would push me in different directions. They would turn down stories that were more critical and try to put on pieces that were more positive, yes. That was my experience.

-------------

Jessica Yellin took to the AC360 Blog this afternoon to offer a clarification to her remarks of last night:

I find myself in an interesting position. Today the blogs lit up with comments I made last night on AC360° and suddenly I'm being reported on.


It's not the most comfortable position for a reporter.

So let me clarify what I said and what I experienced.

First, this involved my time on MSNBC where I worked during the lead up to war. I worked as a segment producer, overnight anchor, field reporter, and briefly covered the White House, the Pentagon, and general Washington stories.

Also, let me say: No, senior corporate leadership never asked me to take out a line in a script or re-write an anchor intro. I did not mean to leave the impression that corporate executives were interfering in my daily work; my interaction was with senior producers. What was clear to me is that many people running the broadcasts wanted coverage that was consistent with the patriotic fever in the country at the time. It was clear to me they wanted their coverage to reflect the mood of the country.

And now I'm going back to work covering the Puerto Rico primary from San Juan.

[UPDATE: Yellin responds in an update, below.] CNN's congressional correspondent Jessica Yellin, appearing on last night's Anderson Cooper 360 as a part of a panel discussing Scott McClellan's new bo...
[UPDATE: Yellin responds in an update, below.] CNN's congressional correspondent Jessica Yellin, appearing on last night's Anderson Cooper 360 as a part of a panel discussing Scott McClellan's new bo...
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HOW CAN ANYONE WRITE ANYTHING POSITIVE ABOUT.....­...BUSH!!!­!!!!!!!!!!­!!!

    Favorite    Flag as abusive Posted 02:23 PM on 06/02/2008
- zigzag1 I'm a Fan of zigzag1 6 fans permalink

Will someone please ask Phil Donahue or Ashleigh Banfield if the corporate media controlled the coverage of the build up to the disaster in Iraq?

    Favorite    Flag as abusive Posted 01:06 AM on 05/31/2008

This criminal era of our Nation will one day be history and will be studied in our Universities. I distinctly remember a day when CNN was always first on the scene and totally unbiased in their reporting - now they are just pawns of the corporate elite who dictate every move. CNN now is basically Faux lite. That's why I quit them when I saw one of the first segments of Glenn Beck a number of months back. Yeah they'll get a few of the viewers from the 25% who still support bush but they'll leave out everyone else.

And, guess what CNN - this Democratic thing is going to be big big big. Despite all the rantings and ravings of Faux and CNN the political pendellum is swinging to the left "big time". Better jump on the wagon now or risk being left behind.

    Favorite    Flag as abusive Posted 02:58 PM on 05/30/2008
- JiminNC I'm a Fan of JiminNC 265 fans permalink
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"And now I'm going back to work covering the Puerto Rico primary from San Juan."

Left Unsaid ... "because that is what the Clintons have ordered CNN to cover. Meanwhile, you can see my ability to obscure what I really said is reaching a level where I feel I may proudly display my real name ... Jessica Rodham Yellin"
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BS Jessica, you more than intimated the higher ups at "your former employer" pushed you for pro-bush, now you want to crawfish.

    Favorite    Flag as abusive Posted 01:54 PM on 05/30/2008
- mcquaid I'm a Fan of mcquaid 11 fans permalink

Do you think this will get Americans closer to facing the awful fact that their president and most of his minions are war criminals?

    Favorite    Flag as abusive Posted 01:47 PM on 05/30/2008

Do you think Americans will realize the media serves their Corporate owners/interest and Not that of the public?.

Americans need free open press and it doesn't exist and hard to exercise a free democracy when all the information is controlled and distorted.

Katie Couric also said Corporate execs pushed for pro Bush coverage.

My hat's off to Scott McClellean for revealing this and I don't care it's later and in his book,better late than never.

Wake up America!

    Favorite    Flag as abusive Posted 03:43 PM on 05/30/2008
- BrickSykes I'm a Fan of BrickSykes 39 fans permalink



History will show that carving a tunnel into America's Bank Vault for the Military Industrial Complex was the sole reason for the "War." Even the takeover of Iraq's Oil resources was for the MIC...the Banking establishment. Who benefited overall? The Oil "Industry!"

The Founding Fathers are weeping and spinning in their graves while Nelson Rockefeller is Smiling in his.

Brick

    Favorite    Flag as abusive Posted 12:40 PM on 05/30/2008

It's worse than that. The big picture strategy was not just to steal billions and takeover the Iraqi oil, but to so destabalize the country that there would be NO OIL PRODUCTION AT ALL. How convienent for our "friends" the Saudis.

The only way that there will ever again be oil production in Iraq is if the country is divided up into pieces. Or they find a guy as brutal as Saddam to be the next dictator. Since neither one will happen any time soon, the Saudis' oil monopoly is safe for a long, long time. The Bush - Saudi axis wins again.

    Favorite    Flag as abusive Posted 03:13 PM on 05/30/2008

Actually crimes against humanity and that entire bunch of thugs should be held accountable.

I can't even begin to articulate the suffering of the Iraqi people perhaps Bush and co. should be given over to the Iraqi people?. one can only dream.

    Favorite    Flag as abusive Posted 03:49 PM on 05/30/2008
- booker52 I'm a Fan of booker52 24 fans permalink
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It was like one big pro military push for war!! Bush in his flight suit, telling us we won, yeah right. Big fat not. I remember my husband telling me this had to be the biggest mistake going. That there wasn't any WMD's, that Bush was just going in for his own reasons and it wasn't for the reasons he was giving us. Just you wait he said, we will be bogged down for years to come, and here we are in a endless war that Bush lied us into.

    Favorite    Flag as abusive Posted 12:11 PM on 05/30/2008

For those of us who opposed the Iraq war from the start, it was pretty easy to see how the mainstream media completely dropped the ball to expose the facts and to hold the hawks accountable. No one asked Condi Rice how it was that Saddam suddenly had nuclear weapons, when she had made statements in the prior year that there was absolutely no truth to any claims that Iraq even had nuclear technology.
The Bush administration hijacked the whole concept of what was patriotic. All of a sudden, you were a real patriot if you had the right bumper sticker or you were for the war. And this administration used that distorted concept and the fear of being seen as unAmerican to push through its wreckless and terrible agenda. So while everyone else was trying to "out patriotic" each other, the real patriots were fighting to uphold real American cornerstones of Democracy, like the Bill of Rights and the Constitution.
Someone once said that all evil needs to succeed is for good men to say nothing. I pray that we will never let this kind of scenario happen again.

    Favorite    Flag as abusive Posted 10:14 AM on 05/30/2008

So Yellin says something, which sure got my attention, AC clarifies with her and the next day, she dials it back...on her own? Why does she need to comment on her comment?

Oh yeah, she got chewed out...I'd like to know by whom. Anybody got that story?

    Favorite    Flag as abusive Posted 07:05 PM on 05/30/2008
- rhubardpi I'm a Fan of rhubardpi 4 fans permalink

You pray we will never let this kind of scenario happen again? Ever hear of our little set to in "Nam? What did our fearless, patriotic leaders of late learn from that..........my vote is they learned Zip. Good nite and good luck with yer prayer.

    Favorite    Flag as abusive Posted 12:24 AM on 05/31/2008
- gregjones I'm a Fan of gregjones 16 fans permalink
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For years now, the Brits have looked at Americans as absolute morons. The fact is, Tony Blair did not STEP DOWN.....HE WAS OUSTED because of his connection with Bush. The Brittish people marched in the streets by the hundreds of thousands...even children...with signs Tony Must Go. His party...the Labour Party forced him to step down. But the American media never told us the truth on that. Only BBC, Times U.K., Sun U.K. etc.. The American media, under the control of the Bush Regime knew that if Americans saw the Brits revolting against Blair because of his stance with Bush and the illegal invasion of Iraq, a war they KNEW was unjust, that Americans might wise up and revolt also. So that's just another bit of news that the media withheld in their master manipulation scheme.

p.s. That's why for the past 5 years, I would go to Brittish News sources to find out truth. Like the 14 permanent bases the U.S. started building in Iraq some 4 years ago, while the media was lying to us saying 'we're stepping down as they step up'. Permanet bases mean permanent occupation ! The Master Plan is to NEVER LEAVE IRAQ !!!!! And as Alan Greenspan said in his memoir (Andrea Mitchell's husband) we're there for THE OIL !!!!! McCain (and some say DINO Hillary) will continue the Master Plan. They Must be stopped America.

B4B

    Favorite    Flag as abusive Posted 10:04 AM on 05/30/2008

gregjones

One a foot note Media tycoon Rupert Murdock attended national security meeting at 10 Downing street while Blair was in office.
What couldn't be more obvious?.

    Favorite    Flag as abusive Posted 03:52 PM on 05/30/2008
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i completely agree. i am always amazed, though sadly not surprised, by the difference watching BBCAmerica. i actually feel like an informed world citizen. their BBC World News is some of the best news programming out there.

    Favorite    Flag as abusive Posted 10:55 AM on 06/02/2008
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A Bushlican told the truth, that's good news, news reporters haven't been. that's horrifying news. I'm old enough to know real news when I see it. So I've lost a lot more respect for David Gregory than i have Scott McClellan. I know I'll watch him again someday. I'll check back in to see if this incident has made him the newsman he says and may even believe he is now.

I'm not giving up on any of the news reporters for good. But it's like they thought since they don't know us personally, we wouldn't take it personally. As more and more people become socially isolated, more and more viewers feel closer and closer bonds with people on tv. And I am not kidding you one bit when I tell you that I have cried over the betrayal by David, Charles, George S. and others. Do you not get it yet? Betrayal HURTS. Pain and pleasure tell us what to move away from and what to move towards. Can you spell r-a-t-i-n-g-s ? See? Betrayal hurts us both.

You didn't realize how important your jobs were to your world. 4000 troops dead, and don't think for a second all of us only blame the Bushlicans. But we can forgive you, if you'll begin to remember again how important your work is to the lives of your viewers and the country we live in.

    Favorite    Flag as abusive Posted 10:01 AM on 05/30/2008

In the last few days, I've heard self-serving, defensive comments from David Gregory, Charles Gibson and others that they "asked the questions" they were supposed to as journalists. But there was really only one news organization that was asking the right questions at the time and exposing the fictions of the Bush Administration and its drumbeat for war - that was the Washington bureau of Knight Ridder (now McClatchy).

The inside story from the Administration has been a slow leak - through books by Paul O'Neill, Richard Clarke and now, Scott McClellan. But at least it's trickling out. The story of how the news media and their parent corporations squelched critical assessments of the Administration and its arguments for war will take years before it fully comes to light and becomes part of a cautionary history.

    Favorite    Flag as abusive Posted 09:37 AM on 05/30/2008

Dear Ms. Yellin,
Just so to clarify, What exactly do the corporate executives want the result of the Puerto Rican primary to be?

Your denial is hollow. You claim that the executives did not directly interfere with your reporting or producing, but you do not mention assignments given. Had you asked to do a story on war protesters and an interview with Scott Ritter, would you have been given the ok?

You all in the press have been called out again. David Gregory is squirming, as are you, trying the justify your behavior. You all seem to admit that "the press" or "media" did a bad job on the run up to the war, but I have seen little in the way of correcting the style and approach. It seems to all be driven by ratings.

There are good journalists out there, but not in the MSM.

    Favorite    Flag as abusive Posted 07:01 AM on 05/30/2008
- Tator I'm a Fan of Tator 9 fans permalink

What a crock. It just goes to show you Liberal Journalist are completely unbelievable and have no spine. First it is laughable to think the press said anything positive about the War or Bush. They have trashed both from day one.

Second, if they had any ethics they would have resigned if asked by management to report anything but the facts. this is the same old Liberal defense, "It's someone else's fault", "They made me do it".....well they did not make them stay employed at a place they felt was acting unethical.

I have quit two jobs on the spot for being asked to do things I thought was unethical. Either they are misrepresenting the truth (no surprise there) or they don't have a set.

Sorry, I don't buy this cover my behind, 20/20 hindsight BS for a minute.

    Favorite    Flag as abusive Posted 06:33 AM on 05/30/2008
- MajorKong I'm a Fan of MajorKong 381 fans permalink
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I wish the media was half as liberal as you think it is.

Try stepping out of the Drudge/Lim­baugh/Wash­ington Times/Fox echo-chamber sometime.

    Favorite    Flag as abusive Posted 08:01 AM on 05/30/2008
- kappa08 I'm a Fan of kappa08 77 fans permalink
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Tator...wallow with your 25% that still believe. It's amazing how incredibly sad it is to hear such impotence from such a dwindling minority(not really, I love watching the suffering and humiliation). You know they have all kinds of drugs for insecurity these days.
Face it. This one hits real hard and all you apologists can throw whatever personal attack on Scotty as you wish. But at the end of the day. He slam dunked what over half the country knew already.
YOU people are slowly fading out of the picture and it is entertaining watching you grip for a reality you never regarded in the first place.

    Favorite    Flag as abusive Posted 08:51 AM on 05/30/2008
- JiminNC I'm a Fan of JiminNC 265 fans permalink
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Somewhere, some village has a job opening ....

    Favorite    Flag as abusive Posted 01:57 PM on 05/30/2008
- gregjones I'm a Fan of gregjones 16 fans permalink
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McCLELLAN: AMERICANS SHOUD'VE PAID MORE ATTENTION !!! It is amazing watching the media squirm from the truth that they were all major accomplices in the Bush Regime's deception campaign regarding the entire Iraq invasion. From the over 6 so-called military experts who appeared over 4500 times on cable news lying to the American public (were paid by Pentagon to lie), to the former Bush staffers who had been telling us that we had been lied to (O'Neil, Richard Clark and now McClellan) with very little if any coverage on cable news, anyone who watched cable news regularly could see the non-stop 3rd World style media manipulation. Bottom line....THE MEDIA HAS BETRAYED AMERICA ! Even now, as the media works tirelessly to discredit McClellan, you can see the wheels of deception turning in CYA lockstep. Media folks that we trusted are revealing themselves to be complicit through their desire to join the Regime's discredit campaign. David Gregory, Chuckie T, Anderson, Wolf and even Andrea Mitchell is asking the question why is Scotty speaking out now, without reviewing the fact that her own husband Alan Greenspan waited until he left the Regime to expose that we invaded Iraq FOR THE OIL ! (as he wrote in his memoir). The real story behind McClellan's book is not just how the Bush Regime has betrayed and deceived America....but how THE MEDIA was the #1 chief accomplice. America should demand an investigation of the media ! HEADS SHOULD ROLL !!!!

B4B

    Favorite    Flag as abusive Posted 04:57 AM on 05/30/2008
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I saw exactly the same incongruencies. That scares me. I thought I might be crazy. But you're calling out the same names of the same people I'd quit watching, tuned in to see their response to Scott and wow.

Well they say this election cycle has gotten the attention of the young people. So I have to assume you're reading this and I just want to suggest to you that you find and watch the news during the vietnam war.... The differences between then and now that will horrify you are the same differences that make me cry. You're young. Heads are gonna roll. If there was ever a great time to put in your applications to become REAL JOURNALISTS..... this is that time.

Apologies are in order. I haven't heard ONE yet. Not b.s. political apologies. REAL apologies. Anyone I see giving a real apology, I'll forgive them and watch them again until they prove it was a fake apology. And eventually I'll forgive most of them and learn to trust again. But I wish they'd make it easier. Why is there so much shame about offering a sincere apology? You're already busted. Not apologizing is just cowardice.

    Favorite    Flag as abusive Posted 10:14 AM on 05/30/2008

Jessica obviously fears losing her job for telling the truth. I know the bloggosphere whats to congratulate itself for its newly found influence on media content but really, it is still the MSM that controls the national conversation. They may borrow from the internet as it suits their needs but reality is still what the MSM says it is.

    Favorite    Flag as abusive Posted 01:51 AM on 05/30/2008
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