There has long been a conceit that held that the Web was a men's locker room, full of pornography, sports and gadgets, but the same demographic group that controls 83 percent of the spending in America is increasing its time spent on the Web. So in the last 18 months, venture capitalists and media companies have been cranking out the digital estrogen.
IVillage, (ivillage.com), the mother of all mothers' sites, continues to rumble along, with Glam (glam.com), a federation of gossipy blog sites in hot pursuit. SheZoom (shezoom.com) began offering a video portal this year, Slate has a subsite called The XX Factor (slate.com/blogs/blogs/xxfactor), Yahoo grabbed magazine veteran Brandon Holley (Elle Girl, Jane) to produce Shine (shine.yahoo.com), Nick Denton's Jezebel (jezebel.com) found immediate traction, PopSugar (popsugar.com) took the celebrity route to a girl's heart.
Even print icons like Liz Smith ("I'd still be using a quill if they'd let me") have joined in with Wowowow (wowowow.com), a site put together by book publishing veteran Joni Evans that includes the electronic jottings of Peggy Noonan and Lesley Stahl. And The Wall Street Journal has started Journal Women (online.wsj.com/public/page/2_1357.html).
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