Last month, Portfolio.com's Jeff Bercovici mocked the notion that Donny Deutch's "The Big Idea" was CNBC's "stake in the ground against Fox in primetime" — a claim from CNBC executive Jonathan Wald — by pointing out that the show both lost 15% of its audience from a year ago and "scratched" — or drew an audience so small it didn't register in Nielsen's ratings — for half the month so far (the post was published on May 16).
Today, Jossip confirms that "The Big Idea" scratched for the month:
The Big Idea clocked just 114,000 viewers in May, "scratching" on its Nielsen ratings, since it fellow below the threshold of 122,000 viewers needed to even register.
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