If recent history is any guide, roughly a third of the people snapping up Apple's new iPhone are likely to tote it in a purse.
In a big shift for the phone industry, women have emerged as eager buyers of not just iPhones but of all so-called smartphones -- BlackBerrys, Treos and other models.
In the last year the number of American women using smartphones more than doubled to 10.4 million, growing at a faster pace than among men, according to Nielsen Mobile, which tracks wireless trends.
The trend is mirrored in sales of the iPhone.
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