A popular seaside resort in the northeastern US state of Maryland is urging tourists to book vacations now before the ocean disappears altogether.
Borrowing from the style of Orson Welles' 1938 radio announcement that Martians were landing on Earth, the ad features the mayor of Ocean City calling on vacationers to book "before our planet spirals to a vaporous death."
"Fellow citizens, this is Rick Meehan, mayor of Ocean City, Maryland, USA, Planet Earth," he says in the ad which appears on regional television and radio as well as on YouTube, its footage sometimes jumpy as if filmed by a Super 8 camera.
"A recent study in the Royal Astronomical Society Journal predicts that our oceans will evaporate in one billion years," he says.
"This is not due to global warming but the natural effect of our Earth being dragged towards the sun, causing our beloved saltwaters to just boil away.
"As such we are advising citizens to book their Ocean City getaway now, before the ocean evaporates. This may be the last chance you have to enjoy all that Ocean City, Maryland has to offer."