Jim Burton, CEO of Serena Software, is taking his boring software company to new heights by going all 'Facebook' on them.
Yesterday I linked to one of my favorite recurring articles on CollegeHumor about how parents are hopelessly inept when it comes to current technology. Interestingly, this software company seems to be capitalizing on that as their new business model.
In trying to shift his company from an old-school 'mainframe culture' software company to a modern 'software-as-a-service' company, Burton instituted 'Facebook Fridays' in which he encouraged all employees to spend a few hours surfin' the 'book.
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