With Microsoft and others certain to raise antitrust challenges over its pact with Yahoo, Google attempted to make its case Thursday for why the deal should be viewed favorably.
"Quite simply, we think it is good for users, advertisers and publishers," Omid Kordestani said in a blog posted on Thursday. "By offering Google's industry-leading technology to Yahoo, the whole system becomes more efficient, and everyone benefits."
Kordestani said that Google has already been in touch with antitrust authorities. "We have been in contact with regulators about this arrangement, and we expect to work closely with them to answer their questions about the transaction," he said. "Ultimately we believe that the efficiencies of this agreement will help preserve competition."