Campaign AdWatch: McCain Puts You In A World Of Hurt

Ugh. The first seven second of John McCain's new campaign ad, "Global," are a nightmare. Blaring techno of the idiot variety, weaving in car horns...it's a frightful din that immediately engages your body's autonomic fight-or-flight-or-find-the-mute-button-and-break-it-off response. This is the sort of ad TiVo was built to avoid.

Should you end up watching it, of course, you'll hear McCain talk about the environment, how he "sounded the alarm on global warming five years ago" (which is what...three years after everyone else did?), and about how he has a plan to fight it - a plan so secret and awesome that McCain himself cannot make any sense out of it.

The environment, of course, is one of the two, or two-and-a-half, issues that McCain keeps insisting that he has major differences with President Bush, going so far as to say he "stood up to the President" on this issue. One has to wonder...does it really count as standing up to Bush if Bush shows no sign of acknowledging that it happened? I imagine their conversation goes a little like this:

McCAIN: Sorry I had to stand up to you on the environment.

BUSH: Stand up to me? When did that happen exactly.

McCAIN: Five years ago! You were saying some stuff on the environment and I was totally like: "Rah!"

BUSH: What's an "environment?"

Anyway, watch McCain bliss out on the planet Earth in his new terrible ad, below.