Psychic Consultant Saves Precious Research Time For Seagate, William Morris

When Seagate Technology, the $11 billion-a-year maker of hard drives for the Playstation 3 and Microsoft Xbox, went searching for a consultant to run one of its management workshops in the fall of 2006, it bypassed the usual list of Silicon Valley gurus. Instead, Seagate's executive director of software engineering, Gabriel Lawson, invited Laura Day--a stylish New Yorker with no tech experience--to train his Colorado-based team. "She was amazing," Lawson tells NEWSWEEK, recalling Day's quick insights into the poor coordination between the company's research and marketing teams. "Anybody who can afford her will get 100 times their money's worth." What exactly is Day's expertise? While she likes to downplay it as mere "intuition," her clients prefer another explanation: she's a psychic.

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Comments

[NYCBear]

My intuition tells me these guys are really good at justifying their actions, no matter what the results are. I'm sure they find great excuses for her (and themselves for listening to her) when her advice is seriously bad.

[situationcritical]

One thing I do know.

If the intuition comes from your "gut" (stomach area) it is fear-based.

If the intuition comes from your heart (chest area), it is courage-based.

[WIpatriot]

...and if it comes from your backside...?

[sf101]

The hypocracy here is amazing. These companies, studios, etc. will do anything to make a profit. And yet they'll her millions a year for something that they'll be ridiculed for. In that case, I have great intuition too. If she's busy, pay me instead.

[KillTheMessenger]

The story reads like a list of companies whose stocks one needs to sell.... NOW!

[WIpatriot]

You got that right, KTM.

[dadw5boys]

She tickles me.

Take the Type A and just watch them squirm because they think everyone need to come to them. All she is doing is making them move towards the things they need to get the job done. Just like dealing with a 2 year old.