Carrotmob: Organizing People To Shop At Most Green Local Store (VIDEO)

A new environmental advocacy group is using a mix of satirical rap music and 'shopping advocacy' to achieve its goal. The group, called Carrotmob, organized people to spend a lot of money at the local store that agreed to make the strongest environmental commitment.
Watch:

Carrotmob Makes It Rain from carrotmob on Vimeo.

Comments

[ToucanSpam]

Brilliant!

[Harleyquin37]

I would love to see this go nationwide. This may be the best way to change business-oriented America by appealing to their self-interest. Whatever it takes to protect our planet, I'm for it!

[Ajita]

The was awesome. I wonder if there are such groups in NYC?

[jsarets]

This is great! They've got a solid, win-win concept and the charismatic leader understands how to market it quite effectively. The Obama school of community organization is rubbing off on America's young leaders. By pooling our efforts, we will change the world.

[internCyndi]

I love this idea and this activist group. The idea of people really joining together and, essentially, forcing the hand of businesses to make the world a better and more sustainable place is exciting. I'd like to see this kind of movement - be a part of this kind of movement - with the addition of getting businesses to sell fair trade goods. www.starbuckers.org is a new site that talks about, specifically, the Starbucks corporation. There's also www.whocontrolstheworld.com - talking about fair trade vs free trade stuff. I'd like to see more stuff like that and see more and more people getting involved in this movement to make businesses labor and human rights friendly!