DETROIT -- General Motors Corp., hoping to boost demand amid a drastic downturn in the U.S. auto industry, will offer employee discounts to nonemployees on a limited basis.
GM Sales Chief Mark LaNeve rolled out the plan in an email to employees late Thursday. Employees can give one employee discount away between now and the end of July, a GM spokeswoman said.
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Read about the auto industry trying to turn around poor sales:
::Ford Aims To Save Itself By Bringing Over Smaller European Cars
::Sean-Paul Kelley: Is Our Long National Obsession With Cars Finally Ebbing?
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