MoveOn's New Ad: "Gimmick" (VIDEO)

MoveOn.org released a new television ad today on McCain's energy policy. The ad, called "Gimmick," is shot in the style of their previous ad, "Not Alex."

The ad features a man looking directly at the camera and telling John McCain that while he thought McCain was "a principled guy," his offshore drilling plan "let me and my kids down."

Watch the ad:

"Voters can see through gimmicks like offshore drilling, which will produce no oil for years and even then will hardly reduce the price of gas," said Eli Pariser, MoveOn's Executive Director. "The question is, who do we trust to lead us to a post-oil economy - McCain, who has taken over a million dollars from oil companies and voted for billions in subsidies for Big Oil, or Obama who has a real plan to solve our energy crisis and to create millions of jobs doing it?"

A study conducted by The Hill and Wilson Strategies Research on the original ad showed "a plurality of the poll's respondents, 34 percent, rated the ad as the "most effective" out of a group of six campaign television commercials." Wilson CEO, Chris Wilson, said, "While the ad received abysmally low rankings among Republicans, independents and especially Democrats were moved by its strong, memorable message. Another success for MoveOn in the air wars."

MoveOn will spend $150,000 to run the new ad. The group is also teaming up with the Sierra Club and Campaign Money Watch to launch a major new effort on energy and gas prices.

The Sierra Club has its own ad tying McCain to Big Oil:

The ad will air in key battleground states.