In Florida's living rooms, the presidential contest so far has been a landslide -- Barack Obama, 9,785; John McCain, zero.
That is the tally of local television commercials broadcast by each candidate in the state, whose 27 electoral votes Sen. McCain almost certainly needs to win the White House. Recent polls in Florida show Sen. McCain holding a small edge.
The Obama campaign has spent about $6.5 million on TV advertising in Florida, according to the Campaign Media Analysis Group, a unit of media tracker TNS Media Intelligence. In part, the spending can be attributed to the Democrat's late start there. He refrained from campaigning in Florida during the primary season after the Democratic Party penalized the state for holding its primary early.
A spokesman for Sen. McCain declined to discuss why the campaign hasn't run TV ads in Florida, but said the Republican is investing heavily in the state and is doing well. "We've got offices across the state and a very robust operation," said Jeff Sadosky. "That's a state where we won a primary."