GM Pulls Oscars Advertising Plan

NEW YORK (Reuters) - U.S. automaker General Motors Corp. has pulled out of its longtime sponsorship of the Academy Awards, one of the biggest annual events on broadcast television, the Wall Street Journal reported on Sunday.

The move, which comes amid a sharp downturn in automotive advertising on television, will leave Walt Disney Co.'s ABC without one of its biggest advertisers for Oscar night in February, the paper said.

The auto maker has long been one of the biggest spenders on the star-studded program, the paper said, adding that it paid out $13.5 million for advertising time on the broadcast this past February, according to TNS Media Intelligence.

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Watch one of the Chevy Volt ads GM has been aggressively running throughout Beijing Olympics coverage

Comments

[SuburbanMalcontent]

I say good riddance to this crappy manufacturer, and hopefully Ford too. It's not like all their cars are even built here anyway. You have a better chance of getting a car that's been made in America if you buy a Toyota or Honda. And I don't know one person who has ever been happy with a GM car. They're pieces of sh*t and start falling apart after 3 years. They're all nickel-and-dime mobiles. Thankfully I wised up, and now I drive a Honda. I love that car.

[mamacat]

Watched part of the interview with the GM CEO on Charlie Rose. He says that in Europe GM is very good at making the smaller, economical cars, because that is what sells.

So tell me, why did the American manufacturers give up so much of the American market for small cars to the Japanese? Why hasn't GM started making those wonderful cars that they supposedly make in Europe here in the States? Why is Toyota reporting a profit, and not GM?

[OldKnute]

Yesssss, Mammacat, as usual, you catch the mice. Good Job.

Yes, the Dinosaur Bob Lutz was touting the Chevy Volt yet again.

Oh and the Corvette ZR1,, the newest,, 2 TON TANK to come out of the GM Salt Mines. Yes, it is touting 15 Inch Carbon Ceramic breaks. WHY? ,, Because it needs them to STOP, this side of the Rio Grande,,, those and a Drag Shoot and 50 feet of Anchor and Chain.

Talk about Equipment Envy and Overcompensation!

GM spends 39 Million on Bob Lutz ZR1,,, R&D,,, so Bob can recapture his lost youth?

RIGHT!

What is Bob Lutz REALLY, costing GM with his Adult Toy Shop? Bob Lutz has absolutely NO VISION. His Equipment and BRAIN are stuck in the 60s.

The volt,, another of Bob’s Wet Dreams, only electric.

Thinking outside the BOX??

Hardly!

Where do the stick the batteries? Oh,, in the power tunnel,, failure to us all. Power tunnel??? What the hell does a car built from the ground up, even need a POWER TUNNEL FOR?

Why only ONE motor, not 4? Electricity doesn’t care. Why ONE battery, conforming to archaic design parameters, when you could have 6, or 10 power clustering’s, all integrated into the design, firewall, between BOTH front and rear wheels, or a flat PAN of integrated power cells?

The Volt will only be shocking,,,, when it TANKS.

The REAL Wagner and Lutz WET DREAM?? $1.50 a gallon GAS.

JMO

All the best

Knute Neo-LIB

[FlyTheBlueSky]

GM does not deserve to survive: they're blowing millions of dollars marketing a car that does not exist while their dealer lots have inventory that isn't moving. Fools.

[OldKnute]

Yep,, Bluesky YEP!

You think Chevy is not stuck in the past????

Watch this.

http://www.youtube.com/watch?v=Z_vnJaYHgAM

Oh yes,, I went,, *Sigh* with nostalgia when I saw this add too. Yes, I can still see that much,, my nose against the screen. BUT,, we are not facing things as a Nation, as a people or as a WORLD that Nostalgia is going to solve.

We not only need to think OUTSIDE the BOX.

The BOX,,,, should even in question here.


Ok watch this. This is what Chevy did that BUILT the reputation that Wagner and Lutz are,,, riding on!

In 1955, Chevy had identified a huge need for rethinking and remaking the American Automobile. And guess what, it only took them 4 months. The redesigned the Chevy from the chaise UP!

New motors, New steering, New handling, New suspension, New Transmissions, New Overdrive, New visibility, New Tires, New exhaust, New Interiors, Larger interiors, New Breaks, Better Gas Mileage,,, V8,,, 22 MPG,, 6 Cylinder,, 28 MPG. And gas only cost 16 cents a gallon.

Chevy used to mean Innovation, styling, economy AND comfort.

http://www.youtube.com/watch?v=r-Vz4ZrDLms

Now it is all about THE PAST or Excessive,,, Extreme,,, Consumption.

Not GOOD

All the best

Knute Neo-LIB

[OldKnute]

OH,, One more thing.

What do kids do with the CORE that Chevy built in 1955?

They don’t need a 39 Million dollar R&D Budget,, they just,, DO IT!

http://www.youtube.com/watch?v=nbqrN8Jz0Js&NR=1

Just think of the punishment that car takes. The stress it goes through,, and it only took 4 months to design in 1955.

We no longer have,, THINKERS,,, in America,, we have experts, bean counters and overpaid salesmen.

Oh and if you think I don’t LOVE Chevy,, Guess again.

Sad,,, that’s all,,, Just SAD.

All the best

Knute Neo-LIB

[anastasiabeaverhousen]

It's really a sad state of affairs for GM and Ford. By most accounts, the quality of today's cars has far surpassed that of recent years. but they still can't move them fast enough.

What I cannot understand is: if their main problem is the health care of past and present workers, why in the hell won't they get behind a Dem that will work to solve the issue with something akin to single-payer health care??

[FlyTheBlueSky]

GM knows how to consistently make ugly looking cars. Unfortunately, ugly lookin' cars are not in such great demand!

[wm1066]

Boy you got that right , the cars these days look mean and nasty, I dont want a nasty looking car. I am old enough to remember when the Mustang came out, boy was that fun to see and drive.

[OldKnute]

Are you kidding? It’s all ideology with Lutz and Wagner. They don’t believe in Global Climate Change.

100%,,,, head in the sand,,,, praying for rain in the desert,,,, disconnect with REALITY.

OK LOOK. Gm makes tons of money selling to the Military,, RIGHT? OK,, sooooo anyone who wants war is on their TEAM.

Ummm,,, Lemmie try this.

Iran/Iraq war,, Oil is through the roof,,, Gulf war 1,,, Oil goes through the roof,,, America invades Iraq,,, Oil goes through the roof.

In essence,,, their Military customers are destroying all possibility for their domestic behemoths to compete, and they don’t see the connections.

It would be like Tim Allen of Home Improvement,,, running a FORMER fortune 500 company.

More Cubes,, More Carbs,,, MORE POWER,,, Uggg, Arrr,, Arrr, Arrr Ugg.

The GREEN culture out their would pay,,, $50,000 for a quality Electric Plug-in Hybrid,, something with range,, design, practicality, styling,,, BUT Nooooooo,,, Lutz and Wagner think it has to Twiddle your Diddle to be a success. They think women have to go WOW,,, for the Market to go WOW.

Sorry,,,, the Mini-Van was not all that WOW,, Girl Catcher,, but sold MILLIONS!

Dustbunnies!!!!!

Not good,, NOT good at all.

They don't care about US!

All the best

Knute Neo-LIB

[mamacat]

It's pretty scary if they really can't afford to advertise. Are there any GM divisions still making a profit?

[KillTheMessenger]

Oh my, GM does not even have budget to participate in the biggest show of all? Talk about going down in flames.

[Denemator]

Oscars and biggest show, seems like an oxymoron to me.

[OldKnute]

Yes Killer,,, this time I agree with you.

Where has the GM advertising budget gone?

Into designing the VOLT,,, the newest Chevy,,, Electric BRICK.

But Killer,, you should be happy,,, Mr. Lutz also thinks Global Warming is a Left Wing Political Scam.

Not good

All the best

Knute Neo-LIB

[thegreatgiginthesky]

2010 Volt, like everything GM makes will be a collosal failure.

[Denemator]

Must be a toyota shill

[KillTheMessenger]

Toyota hasn't even said a word about what they are working on. Why would they? It's way better for them if they catch everybody else by surprise.

:-)

[BlueZoo]

Of course it will fail! Have you seen the proposed price of that thing?

[OldKnute]

You Got that right!!!!

Bob Lutz had great success with the Dodge PT Cruiser. Why won’t he learn. What would be wrong with a PT Cruiser Electric Hybrid? A cute, sporty, downsizing of the Chevy Sedan Delivery. They could make it 4 wheal drive 4 motor drive.

The Volt,,,, practical?

About as practical as a diamond bracelet on a desert Island.

High Belt profile that is SOOOO Popular? Mr. Lutz,, about as popular as a Chopped and Channeled 52 Merc? Right Mr. Lutz? Even Mr. Lut’s EYES are stuck in the PAST.

Where you going to put the kids, the groceries, the camping gear, the soccer equipment?

You KNOW,, the things that MOST,,, close to home,,, cars are used for.

Sheeese!!!

Not GOOD.

Knute Neo-LIB