Mike North Launching New Show

Mike North, who left WSCR-AM (670) in June, is trying a novel approach to get around his non-compete clause with the CBS-owned station: He's planning to do a daily, two-hour show on the Web site of Wildfire restaurants.

Mr. North says his contract prohibits him from doing a show, online or over the airwaves, for a traditional radio or TV broadcaster until January. But he says nothing prevents him from doing a Webcast from a site owned by a non-broadcast business, such as Wildfire, owned by Richard Melman's Lettuce Entertain You Enterprises Inc.

"It started out as, 'What can I do for the next six months,' because these radio station contracts hold you hostage," Mr. North says. "It's a four-month deal. It will bring thousands of people to his restaurants."

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