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Dexter's Clever Magazine Advertisements Designed To Be Noticed


First Posted: 09- 5-08 08:30 AM   |   Updated: 10- 6-08 05:12 AM

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Dexter Mag Ads

New York Times:

MAGAZINE covers have inspired songs like "The Girl I Love Is on a Magazine Cover" and "Cover Girl," posters featuring images from Life magazine and even jigsaw puzzles of artwork by Norman Rockwell for The Saturday Evening Post.

Even in an age of Twittering, Facebooking, MySpacing and YouTubing, the graphic artistry and prominence of magazine covers enable them to attract attention. Madison Avenue is taking notice, creating advertisements that are designed to look like them.

Some ads are for magazines themselves, like a campaign for the Magazine Publishers of America that seeks to promote the power of print by presenting fanciful covers from the future.

Other ads produced to resemble covers, for brands like BVD and Tide, are for imaginary magazines like Hey Dude and Fresh Starts.

Still other ads, for advertisers like DreamWorks Home Entertainment, Hummer and Fruit of the Loom, replicate the look of actual magazines like Parents and The Sporting News, including logos and typefaces.

One of the most extensive such campaigns is coming from Showtime, the pay-cable channel owned by the CBS Corporation. To woo viewers for the third season of the drama series "Dexter," which begins on Sept. 28, Showtime will run ads in a dozen magazines that look almost exactly like the covers of those publications.

Read the whole story: New York Times

Filed by Danny Shea  |  Report Corrections