How To Trick People Into Doing The Right Thing

Anyone who has studied psychology knows just how puzzling human behavior can be. Busy people are trying to cope in a complex world, and this means they simply cannot afford to think deeply about every choice they have to make. The bottom line is that people are, shall we say, nudge-able. With subtle hints, you can convince them to do things they otherwise might not be able to do for themselves. And we think private and public institutions ought to offer carefully planned nudges--designing choices that are less heavy-handed and more effective than mandates and bans.

Click here to read a few suggestions, including how to quit smoking without a patch, prevent teen pregnancy, and the somewhat incongruous "how to stop men from peeing on the floor"...