Vienna Beef Settles "Pure Beef" Lawsuit

Chicago Reader:

My profile on Vienna Beef veep Bob Schwartz a few weeks back prompted a representative of a local law firm to point out that the venerable hot dog concern has just settled a class-action lawsuit accusing it of falsely advertising its natural-casing hot dogs as "100% beef" or "pure beef." Seems that a handful of hot dog eaters who keep kosher (or maybe not--the complaint isn't explicitly clear) discovered that Vienna uses sheep casings and sometimes hog casings on some of its sausages. Lance A. Raphael and the Consumer Advocacy Center to the rescue. The Chicago firm filed a suit accusing Vienna of "misleading advertising and marketing of its 'natural casing' products," and in July Vienna settled.

The punishment? Vienna now must disclose what the casings are made from, take down any old signs and posters claiming pure beef, and are on the hook for $300,000. Aggrieved parties who want a piece of that can submit a claim for $3 for every "Natural Casing Product" consumed since July 2003. Who's eligible?

Read the whole story: Chicago Reader

Comments

[Eric8869]

Give me a break! If you eat a hot dog or sausage - it is mystery meat - period. Ground up stuff you wouldn't eat in its natural state until they put red food coloring and corn syrup in it.

If you choose to eat it - it's because you like the taste. period.

If you're that concerned about what you eat. don't eat hot dogs.

[sssteverrr]

I'm just curious. I know if you lie your nose will grow long and if you throw a coin in a well your wishes will come true. I know if you walk under a ladder you will have bad luck and if you are good Santa will bring you presents.

But I don't know what happens if you keep Kosher and inadvertantly eat pork casings. What are the consequences?

[Matt7]

You get to try to sue somebody.