Time Inc. And Getty Images Team Up To Renew Life Title

The Life name is getting a new lease on life.

After having shut down three times as a magazine, the Life title is being resurrected as part of a joint venture between Time Inc. and Getty Images that will launch a Web site offering free, downloadable photos from world-renowned photographers.

The partnership, which will go under the corporate name See Your World Llc, will bring back the life.com name and go live sometime early next year.

The venture is expected to be announced today at the Interactive Advertising Bureau's MIXX conference.

For Time Inc., the venture is a bit of a gamble, as the publisher has tried repeatedly to resuscitate the venerable magazine that started as an oversize glossy in 1936.

It most recently shut down in April 2007 as a newspaper supplement.

Read the whole story here.

Comments

[larry278]

LIFE was 20th century, traditional print media. Changing tastes & TV killed LIFE. LIFE will flop again on the web. Other sites now occupy the niche of the web LIFE is supposed to be entering. The already established photo based web sites use 21st century techniques & ideas; LIFE won't last on the web. TIME, AOL, WARNER, GOOBERFACHE keeps rehashing old, failed concepts & wastes money at it. The failed communications conglomerate needs to concentrate on selling unprofitable segments of itself before exploring rehashing failed concepts. There is no audience or market for LIFE. The iconic LIFE was killed by by RCA TV's iconoscope.

[NTO08]

LIFE is an iconic magazine that offered amazing photography...it should continue to do what it did best.

[nellie]

Good.