Etiquette Might Make Your Greenvangelism More Effective

Jay Byrne knows that his mother-in-law meant well when her two young grandchildren came to visit. A devotee of all things natural, organic or otherwise eco-friendly, Byrne's mother-in-law insisted on buying unpasteurized milk, juice and cheese -- all of which can be a health hazard for some youngsters, according to the Food and Drug Administration.

"After our third or fourth visit, we started calling and telling her not to buy this stuff," says Byrne, 46, of St. Louis.

"Maybe she was hurt on a certain level, but we danced around it."

Byrne, president of a public affairs and marketing company, finds himself sidestepping a lot of his green-minded friends and family members, and not just about food.

Because his clients include oil, mining and chemical companies -- industries often disparaged by environmentalists -- Byrne says he is regularly derided, although he personally espouses similar ideals.

One relative even called him a murderer, he says.

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