Networks Ready Election Night Bells And Whistles

Networks Ready Election Night Bells And Whistles

The Wall Street Journal's Rebecca Dana reports about Election Night bells and whistles planned by the networks:

General Electric's NBC has two new "virtual-reality studios" where anchors will update animated maps. NBC and MSNBC will feature a running electoral count projected on the side of the networks' headquarters in Rockefeller Plaza. News Corp.'s Fox News Channel, Fox Business Network and the Fox broadcast network will use a new virtual-reality studio to provide graphics and polling data. News Corp. also owns Dow Jones & Co., publisher of The Wall Street Journal.

CNN has a device that renders three-dimensional holographic images of the network's far-flung contributors in the channel's New York studio.

At the same time, the news channels are girding for the possibility that this year's presidential contest could be settled relatively early in the evening.

"If it wraps up early, the focus is going to shift to: 'What's next?' " said CNN President Jon Klein. "Immediately, viewers are going to want to know: 'OK, now they're elected, what are they going to do?' "

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