Whether in the game or on the bench, football loomed large in last night's Nielsen ratings race. NBC, with its "Sunday Night Football Game" and "Football Night in America," scored the highest rating and share in the adult 18-49 demographic, delivering an overall 4.9/12. The game posted a 5.7/14 from 8 p.m. to 11 p.m. (the cutoff point for the Nielsen fast-affiliate ratings). Final live-plus-same-day data will be released tomorrow, and the fast affiliates usually jump 11%. If a similar pattern ensues, it would be the highest-rated Sunday-night game since Sept. 28.
"Football Night in America" held the season-to-date line with a 2.6/7.
Of course it helps to have the Super Bowl champs playing. And it really helps to have the Super Bowl champs play a major divisional rival, the Philadelphia Eagles, which not only spikes viewership in the biggest media market but makes the New York Giants more of a marquee team than even the Tennessee Titans, the only NFL team left unbeaten.
How will Donald Trump’s first 100 days impact YOU? Subscribe, choose the community that you most identify with or want to learn more about and we’ll send you the news that matters most once a week throughout Trump’s first 100 days in office. Learn more