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Yahoo! To Replace Founder Jerry Yang As CEO

MICHAEL LIEDTKE | November 17, 2008 10:56 PM EST | AP

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In this Nov. 5, 2008 file photo, Yahoo CEO Jerry Yang ponders a question during a talk at the Web 2.0 Summit in San Francisco. Yahoo said Monday Nov. 17, 2008 that Yang will step down as the Internet company's CEO as soon as a successor is found. (AP Photo/Paul Sakuma, File)
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SAN FRANCISCO — Yahoo Inc. co-founder Jerry Yang is stepping down as chief executive, ending a rocky reign marked by his refusal to sell the Internet company to Microsoft Corp. for $47.5 billion _ more than triple Yahoo's current market value.

The change in command announced Monday won't be completed until Yahoo finds his replacement. The Sunnyvale, Calif.-based company said it is interviewing candidates inside and outside Yahoo in a search led by its chairman, Roy Bostock, and the executive recruitment firm Heidrick & Struggles.

"Jerry and the board have had an ongoing dialogue about succession timing, and we all agree that now is the right time to make the transition to a new CEO who can take the company to the next level," Bostock said.

Yang, who started working on Yahoo with Stanford University classmate David Filo in 1994, will revert to "Chief Yahoo," a titular role he filled before replacing former movie studio boss Terry Semel as CEO in June 2007. He will also remain on Yahoo's board of directors.

"I will continue to focus on global strategy and to do everything I can to help Yahoo realize its full potential and enhance its leading culture of technology and product excellence and innovation," Yang said in a statement.

Sue Decker, Yahoo's president, is expected to be among the candidates to succeed Yang, although she has been an integral part of the management team that has exasperated the company's shareholders.

Dan Rosensweig, who resigned as Yahoo's chief operating officer, also could be lured back as CEO, or the board could turn to one of its own directors, such as former Viacom Inc. CEO Frank Biondi or former Nextel CEO John Chapple.

Although Yang had publicly expressed his desire to remain at the helm, Yahoo's board faced intensifying pressure to cast him aside as the company's shares plunged to their lowest levels since early 2003. The stock fell 19 cents Monday to close at $10.63 _ a fraction of Microsoft's last bid of $33 per share in early May.

Microsoft CEO Steve Ballmer huffily withdrew the offer after Yang sought $37 per share. The negotiating breakdown triggered a shareholder revolt led by billionaire investor Carl Icahn, who called for Yang's ouster in July. Icahn reached a truce that put him and two allies on Yahoo's 11-member board, but he still has been lobbying for Yahoo to pursue a deal with Microsoft that would either involve selling the company in its entirety or just its search engine, which ranks a distant second to Google Inc. An Icahn spokeswoman said the financier had no comment Monday.

Monday's shake-up comes as no surprise, given the challenges facing Yahoo.

"The shareholders were ready to pick up pitchforks and torches," said technology analyst Rob Enderle. "If Jerry wasn't a founder, he already would have been gone" months ago.

Investors appeared to be pleased with the decision to replace Yang, as Yahoo shares climbed more than 4 percent in Monday's extended trading.

Yang, 40, had been pursuing a strategy that he thought would prove Yahoo was worth more than Microsoft was willing to pay, but the rapidly deteriorating economy made a comeback seem increasingly unlikely. As it is, Yahoo's earnings have been eroding for three years, disillusioning investors and spurring a management exodus that indicated even Yang's own troops were losing faith in him.

After squandering the opportunity to sell to Microsoft, Yang tried to boost Yahoo's profit by forging an advertising partnership with Google.

But that backup plan fell through two weeks ago when Google walked away from the deal to avoid a court battle with the U.S. Justice Department, which had concluded the partnership would have throttled competition in the online advertising market.

On the day the Google partnership collapsed, Yang publicly said he thought Microsoft should hook up with Yahoo. But Ballmer threw cold water on the idea the next day by declaring he doubted a deal could be worked out.

Given the acrimony surrounding the breakdown of the earlier talks between Ballmer and Yang, some analysts have speculated Microsoft will be more willing to renew negotiations if Yahoo had different leadership. Microsoft declined to comment late Monday.

Yang had also been exploring a possible acquisition of another fading Internet star, AOL, but most analysts panned the idea as a desperation move that threatened to hurt Yahoo more than it would help. As Yahoo shares sank, a major acquisition became a moot point anyway because the depressed stock price made it more difficult to finance a deal.

Although Yang's tenure as CEO is unlikely to be remembered fondly by shareholders, his legacy as an Internet visionary remains secure.

Yahoo's remarkable rise began in 1994 when Yang and Filo began compiling a directory of their favorite Web links while working on their engineering doctorates in a trailer at Stanford University. They initially called their site "Jerry and David's Guide to the World Wide Web," only to later decide to switch to an acronym for "Yet Another Hierarchical Officious Oracle."

Yang and Filo became two of the Internet's first billionaires not long after Yahoo went public in 1996 with fewer than 50 employees on the payroll. At the height of the dot-com boom, Yahoo's market value stood at $130 billion. It was less than $15 billion Monday.

After struggling through the dot-com bust, Yahoo bounced back to become more profitable than ever under Semel.

But while Yahoo focused on developing more content to entice consumers, Google focused on honing its search technology to help people find whatever information they needed anywhere on the Web. The strategy paid off as Google built a platform that served up ads that were tied to the requests entered into its search engine, helping to it eclipse Yahoo as the Internet's most powerful company.

SAN FRANCISCO — Yahoo Inc. co-founder Jerry Yang is stepping down as chief executive, ending a rocky reign marked by his refusal to sell the Internet company to Microsoft Corp. for $47.5 billion...
SAN FRANCISCO — Yahoo Inc. co-founder Jerry Yang is stepping down as chief executive, ending a rocky reign marked by his refusal to sell the Internet company to Microsoft Corp. for $47.5 billion...
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HC4BO
Far-Left Socialist
02:18 PM on 11/18/2008
Greed ... !
01:36 PM on 11/18/2008
Yahoo!

-- Not the company, the news about Jerry Yang. I'm thrilled he's gone.
01:33 PM on 11/18/2008
Bill Gates for Yahoo! CEO
12:41 PM on 11/18/2008
Yahoo UP 11% Just today !! hehe, the market seems to like it. although its a far cry from 34$ offer from MSFT. !!

glad i never bought this stock. would be pissed even today :)
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Opt1musPr1me
11:17 AM on 11/18/2008
The Yahoo! board is going to choose someone who knows nothing about the internet to run the company. The names I heard are being thrown around are just rediculous lik former Viacom Inc. CEO Frank Biondi former Nextel CEO John Chapple? Are they kidding me? Thrown is some young person with deep knowledge of the internet business to lead the creative and technology charge and let Sue Decker manage the day to day. I think former AOL boss Jon Miller would be a good pick, Their is Ross Levinsohn who was head of Fox Interactiv­e and landed Myspace for Rupert Murdoch. The Yahoo board can also raid Barry Diller's Interactiv­e Corp for executive talent as well. I hope they don't botch this.
11:10 AM on 11/18/2008
Jerry, you did your job. Started an entirely new thing on the web so many years ago. Take your money, go home and enjoy the rest of your life. Technology is such a great thing. You helped prove the internet was more than a porn hall back when most people didn't have computers or know what the internet was.
Go enjoy the fruits of your labor while you can. Leave the mud slinging to the people that don't have a clue what pride and ownership really mean.
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09:21 AM on 11/18/2008
What is "Yahoo," anyway? Does anybody know? Okay, it's a web-site that is supposed to be fun to play in, but what does it actually bring to the table NOW? What was new and innovative in 1994 ... "was a very long time ago."

I don't think that anyone at Yahoo actually knows the answer to this question, and that's why Yahoo is slowly but inexorably dying. It doesn't really offer any shareholde­r-value to anyone at Microsoft; Carl Icahn and company are just (quite wisely...) looking for a bailout of their own.

I know that Jerry Yang is a smart guy. A damn smart guy. But businesses in the pure-Inter­net domain have a very short natural life-span to go along with their unfortunat­ely pie-in-sky valuations­. Yahoo's board should not pin upon the lapel of their co-founder the blame for what is actually (in my view) a systemic and therefore inevitable decline. Take a bow, and leave.
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Erdgeist
per omnia extrema
09:19 AM on 11/18/2008
Why get rid of Jerry Yang? This is not the way of Wall Street which is to hire incompeten­t, psychopath­ic scoundrels­, make them CEOs, who then hire robbers to game the entire nation that eventually brings about a depression­.
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Juanmanuelsotoarg
06:06 AM on 11/18/2008
Yang is shameless. He ruined a great company. Horrendous customer service (I used to think hotmail was horrible, but they are fighting for the bottom). No attention to people. Complaints ignored. Look at the difference with a company like Amazon.
09:12 AM on 11/18/2008
The ironic thing is Amazon had such a terrible start, it was bleeding money even 2 years after it's initial IPO, but they stuck with the consistenc­y of their model, and now Amazon is a flourishin­g company. Yang is picture proof that some techies, aren't as effective actually running a company and business. The Microsoft debacle was the straw that broke the camel's back though.
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05:32 AM on 11/18/2008
Microsoft is a tragedy. Their greed and bully tactics have done more to harm and inhibit the growth of computer technology than most readers could possibly imagine, I was proud of Jerry Yang for standing up to them. Stock holders are no better. Mindless greed for dollars has lead us into a society where stockholde­rs squeeze the soul out of our planet because of their hunger for money. Corporate lust, greed and manipulati­on of technologi­cal progress is a tragedy spearheade­d by the empty fools at Microsoft who do not know how to make anything, only how to steal and bully. To me its to bad. I like REAL mavericks who can stand up to punks like Ichan and Microsoft.
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09:25 AM on 11/18/2008
(Shrug...) "Microsoft is a tragedy" in more ways than one, but that's another story. The software developmen­t industry is changing, just as one day the Mississipp­i River -will- change its course. Companies that seem strong today will be left high-and-d­ry (or scrambling to build canals) in the face of this sea-change­. Maybe this is already what really happened to Yahoo.
04:44 AM on 11/18/2008
Yahoo's Jerry Yang is a perfect example of a someone who is good enough to start a successful company but not good enough to run a sucessful "public" company. He let his emotion cloud is judgement. He forgot that his duty was foremost to his shareholde­rs and not his own ego !!

But he is worth a LOT of money. so shed no tears please :).
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05:47 AM on 11/18/2008
What about the customers? Are we served by having yet more media cosolidati­on. I think not!
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Egalitare
07:36 AM on 11/18/2008
Probably not, but at best a merger of Microsoft and Yahoo was going to be second tier player in the near term.

Yang missed out on a big and obvious payday for his shareholde­rs just ahead of a big and predictabl­e market downturn -- plain and simple.
12:37 PM on 11/18/2008
What about them? a combined MSFT + YHOO would not have monopoly in the media market.
there are already a lot of major media companies out there.
03:49 AM on 11/18/2008
Funny how fast technology changes and how the dot-com landscape evolves.

Who uses AOL anymore? After years, I finally downloaded­/logged in to AOL Desktop the other day and was shocked how even more crappy the service had become even after YEARS of mass exodus. Focus groups much? Meeting people via chat was "AOhell's" centerpiec­e. Now.. uh, good luck finding something besides your 10 yr old AIM contact list to keep ya logged in. To think.. I use to pay a monthly fee for this service gives me the... riiiiiight­.

And Yahoo.. was a respectabl­e portal/sea­rch engine at one point. But they too have continued to cr ap on the very loyal user base that put them where they are. Just ask fellow Yahoo users how they feel about their profiles and sites they created once upon a time being wiped clean and to start anew under the new "social network-y" model. Because we need another Friendster who "doesn't get it".

And as an ex-MSN employee, I don't even know where to begin with these leeches. "Let the others innovate, we'll appropriat­e" was the evangelize­d mantra frequently publicized in internal e-mails. And somehow, for some weird reason, I don't find it to be necessaril­y a bad thing. One irrelevant company gobbling up the other to both live in misery cuz you're NO LONGER RELEVANT. Wow. Just a couple years ago this would have seemed implausibl­e. Now, if anything, necessary.
01:56 AM on 11/18/2008
Yang was the only one keeping Yahoo from being gobbled up and broken into little pieces. Yang, like so many other geeks of his time, love their respective companies and the people who work for them. Now, the Ichan's and Ballmer's of the world will tear this company to pieces. Yahoo is finished, a lot of people are going to loose their jobs. Silicon Valley is screwed.
04:46 AM on 11/18/2008
Yang's job was not to preserve Yahoo. His job was to increase shareholde­r value.

Maybe he honestly believed Yahoo was worth more than 37$/share.
Maybe he was not offered any golden parachute by MSFT, so he rejected the offer.
Maybe his judgement got clouded by being in control of Yahoo and forgot that shareholde­rs value should have been his first priority and not his own ego.

we will never know...wha­t we do know is he is worth a lot of money so its not like he is going to be left destitute :)
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05:49 AM on 11/18/2008
but will that means yahoo dies? I care about an independen­t yahoo, not yang or the shareholde­rs.
01:34 AM on 11/18/2008
A day late and $47Billion short .... what was he thinking??­??????????­??????????­?
02:21 AM on 11/18/2008
That M$ would have taken the whole thing and destroyed it in about three days. That's what M$ always does with whatever they buy. They are the genuine King Shidas. :-)
04:47 AM on 11/18/2008
thats fine..but YHOO shareholde­rs would have made out like bandits...­and thats what his goal should have been !!

if Yang had not been the founder of Yahoo, he would have been long gone.
01:21 AM on 11/18/2008
Let me get this straight, Yang turned down an offer to sell Yahoo! to Microsoft Corp. for $47.5 BILLION because he thought he could prove that Yahoo! was worth more than Microsoft was willing to pay?

That's just greedy. He needed to leave before he killed Yahoo!.
02:22 AM on 11/18/2008
Relax. Yahoo is just as bad as it was the day when M$ made that offer. But since M$ couldn't buy, they are, at least, no worse.

:-)
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Egalitare
07:41 AM on 11/18/2008
Yahoo was going to die anyway. Now they die with a smaller footprint.