QuickBooks Customer Explorer

QuickBooks Customer Explorer

Intuit is announcing on Monday a Flash-based Web service that companies can use to geographically visualize their customer data and business activity.

Customer Explorer is being unveiled at this week's Adobe Max conference in San Francisco. Customer Explorer, available at the Intuit Workplace, imports QuickBooks data and overlays it on a live map.

Users can view where their customers are clustering or which regions generate the most revenue. They can also generate time slices of the data, much like a moving weather map, to see how their business has been evolving. And they can overlay regional demographic information, such as median household income.

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