Study: Millenials Want To Do Banking Over Instant Message

Study: Millenials Want To Do Banking Over Instant Message

By now, it comes as no surprise that young people have different preferences for how they use technology than the older folks in the crowd. But the techie habits of young people are beginning to creep into the most mundane of activities, such as banking, as companies look for ways to appeal to the younger generation and grow their businesses.

A new survey conducted for Microsoft by Javelin Strategy and Research shows that "Millennials"--people between the ages of 18 and 30--heavily prefer interacting with their banks through higher-tech (and lower-human-interaction) methods like the web, IM, and SMS. Unsurprisingly, a large majority of Millennials surveyed said that they prefer to go online for basic banking transactions, like checking account balances (74 percent) and paying bills (70 percent). (Hell, doesn't everyone who's into technology does these things nowadays, Millennial or not?)

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