Brita Launches Recycling Program For Used Water Filters

Grist:

Brita, maker of popular water-purifying pitchers, will launch a recycling program for used water filters beginning in January. The company's announcement comes after months of pressure from citizen activists. Consumers will be able to drop used filters off at selected Whole Foods stores or mail them in; the plastic parts will be turned into recycled toothbrushes and razors, and the activated carbon "will be regenerated for alternative use or converted into energy," according to the company.

Read the whole story: Grist

Comments

[pokemon]

And whats with the people complaining about not having boxes to mail it back in? Pre-paid I would expect. Look the easiest thing to do is require that local recycle facilities collect then ship back, this way nobody but the consumer of the product is paying the bill.

This would be like making people caught littering to do community service by cleaning the streets for a weekend or pay a fine that would pay someone else to do the same.

[tryharder2think]

about time... but thank you.