<i>Wall Street Journal</i> Invading The <i>New York Times</i>' Advertising Turf

Invading The' Advertising Turf

The Wall Street Journal is invading the New York Times' advertising turf as competition intensifies in a souring U.S. economy.

Saks Inc., a Times advertiser since 1924, recently chose to promote a new Chanel boutique and made-to-measure men's suits in the Journal. Owner Rupert Murdoch's expansion of general news coverage and a new lifestyle magazine are starting to attract wealthy consumers and create ad space for retailers, said Milton Pedraza, chief executive officer of Luxury Institute LLC.

Popular in the Community

Close

What's Hot