U.S. Sen. Joe Lieberman was in the news last week for applying thumb to nose at former Democratic colleagues who couldn't quite put their fingers on their backbones to deny him a committee chairmanship. So his appearance over the weekend in a Web ad for Credo Mobile, the politically progressive communications company formerly known as Working Assets, has caused some jaws (if not calls) to drop. In the ad, which showed up on the lefty Crooks and Liars blog, a standard-issue head shot of the senator appears alongside the slogan "Switching is easy" -- a double entendre that applies both to Credo's desire to attract competitors' customers and Lieberman's snubbing the Democratic Party after a primary loss in 2006.
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