Post-Election Retention: Fox News Weathers The Storm Best

Post-Election Retention: Fox News Weathers The Storm Best

According to Nielsen Media Research, Fox News retained 74% of its total day and 70% of its primetime audience. MSNBC retained 62% of its total day and 60% of its primetime audience, while CNN retained only 50% of total day and 42% of its primetime audience.

In addition, Fox News was also able to stay near the top of the cable network rankings. Fox went from the number one network in primetime on all of cable election week to number three the week after. Fox was behind only ESPN and USA, which typically lie at or near the top of the rankings. By comparison, CNN fell from number two to 10, while MSNBC dropped from four to 11.

Make no mistake, to the surprise of no one the news networks saw a decline in viewers, but at the end of the day Fox News weathered the post-election storm better then the competition.

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