<em>Time</em> Biggest Magazine Brand On College Campuses

Biggest Magazine Brand On College Campuses

NEW YORK (AdAge.com) -- Among college kids' favorite brands: Facebook, Nike, iPod -- and Time magazine.

Those were among the findings of this year's Anderson Analytics fall survey, which since 2005 has posed a series of open-ended questions to college kids about their favorite brands and activities. This year more than 1,000 students across the nation were asked to quickly list things such as a favorite magazine or good book they had read recently.

While in some cases the results were predictable, there were a few surprises. Time magazine, for instance, ranked as the No. 1 magazine, unseating perennial favorite Cosmo and jumping ahead of last year's No. 2, People. CNN.com made it into the top 10 websites for the first time, while sites such as Perez Hilton and CollegeHumor dropped off the list.

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