Ford's Viability Plan Outlines Shift Toward "Electrified Vehicles"

Ford's Viability Plan Outlines Shift Toward "Electrified Vehicles"

Joe Romm at ClimateProgress gives Ford's viability plan a good grade:

Assuming we believe they will do what they say, the reports reveal a fair amount about the company's plans for cleaner car. Interestingly, Ford does not use the word "hydrogen" or "fuel cell" at all -- a huge shift from even a year ago when briefings that I received from the car company suggested they were still enamored of "The car of the perpetual future." For Ford, the future now seems to be electrons:

"The next major step in Ford's plan is to increase over time the volume of electrified vehicles, as battery costs improve and as the transition from Hybrids to Plug-in Hybrids to Battery Electric Vehicles occurs."

If Ford follows through with this vision, then they are likely to survive and thrive in the coming years, since electricity is the winning fuel (see "Why electricity is the only alternative fuel that can lead to energy independence").

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