When the SEC charged Internet billionaire Mark Cuban with insider trading on Nov. 17, the brash mogul's followers knew where to look for the best commentary. Not newspapers, not cable TV but his uncensored personal soapbox, blogmaverick.com.
By Nov. 18, Cuban had posted two statements by his attorneys to the blog and dismissed the SEC's conduct as "results-oriented, facts-be-damned." In a single day, his Web traffic tripled.
It wasn't the first time. During the 2006 NBA playoffs pitting his own Dallas Mavericks against the San Antonio Spurs, he posted a critical entry about game officials and was promptly fined $200,000 by the league.