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Jon Stewart, Bill O'Reilly Join Forces To Promote Books

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NEW YORK — Jon Stewart, Barbara Walters and some other famous people would like you to buy books during the holiday season.

"Books make great gifts because they're an amazing way to kill time while your Web site is buffering," Stewart jokes during a two-minute video that is part of an industry campaign, , organized by the Association of American Publishers to boost books during an especially bleak economy.

The association announced Thursday that sales for October, based on results from 80 publishers, dropped 20 percent from the month before.

Watch:

The video, produced by Random House Inc. and featuring authors from several publishing houses, can be viewed on YouTube and on numerous retailer Web sites, including Amazon.com, Barnes & Noble.com and the Fact & Fiction bookstore in Missoula, Mont., . http://www.factandfictionbooks.com

Also featured on the video are Martha Stewart, Maya Angelou, Nora Ephron, Julie Andrews and many others bearing seasonal advice.

"The Da Vinci Code" author Dan Brown: "Books make great gifts because they can unveil hidden secrets."

Fox News Channel's Bill O'Reilly: "Books make great gifts because you can prove your point with them. Give opinions!"