NEW YORK — Mario Batali is doing it. So are Gwyneth Paltrow and Salman Rushdie.
These and other celebrities from the culinary, entertainment and literary worlds are donating one-of-a-kind lunchboxes they designed to help raise money for the hungry.
The boxes are being sold online at until midnight Thursday. Bidding starts at $100. http://www.thelunchboxauction.org
Cameron Diaz, for example, offers a green concoction. One side depicts remnants of an environmental friendly lunch of whole foods and a metal fork on one side. The other side shows a wasteful lunch: paper, plastic fork and cup, and a juice box.
Each of the boxes is signed by the artist.
They will benefit Food Bank for New York City and The Lunchbox Fund, which provides lunch to impoverished schoolchildren in South Africa.