01/17/2009 05:12 am ET | Updated May 25, 2011

Is Fur Staging A Comeback?

The stylist ate my ethical homework."

That's my excuse for my recent lack of blogs, based on a defence recently employed by Gwyneth Paltrow and as reported on (the version of OK without Kerry Katona that's also green).

Gwyneth - clearly seen wearing a fur stole as part of her advertising contract with Tod's - apologised to Peta (People for the Ethical Treatment of Animals ) and presumably its millions of members who previously bought into her macrobiotic-yoga stuff with the quick thinking sidestep:

"During one set-up, a stylist came up from behind and draped a stole around my shoulders. I didn't pay much attention to it, and when I noticed it was fur I assumed it was fake fur but did not ask, so it's my fault.

"I was very surprised when they ended up using that one shot out of hundreds for the centrepiece of the Tod's ads. I know it's not a great excuse, but I hope you and your members understand."

No Gwyneth, it's not a great excuse (nor does it explain the python shoes), and it is breathtakingly unchivalrous to blame a stylist, but then we should all be grateful that an A-lister bothers to excuse herself from fur wearing at all these days. I've lost count of the supermodels who featured in the iconic I'd rather go naked than wear fur campaign that have since trotted out in the near-fresh pelt of a dead creature courtesy of Blackglama or some other big-name fur producer. Sponsoring fashion colleges, young designers and catwalks, the fur industry has staged the biggest comeback since Lazarus.


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