Flame Body Spray: Burger King Launches Beef-Scented Fragrance

NEW YORK -- Looking to beef up your mojo this holiday season?

Burger King Corp. may have just the thing. The home of the Whopper has launched a new men's body spray called "Flame." The company describes the spray as "the scent of seduction with a hint of flame-broiled meat."

The fragrance is on sale at New York City retailer Ricky's NYC in stores and online for a limited time for $3.99.

Burger King is marketing the product through a Web site featuring a photo of its King character reclining fireside and naked but for an animal fur strategically placed to not offend.

The marketing ploy is the latest in a string of viral ad campaigns by the company. Burger King is also in the midst of its Whopper Virgins campaign that features an taste test with fast-food "virgins" pitting the Whopper against McDonald's Corp.'s Big Mac.

Comments

[TrooAmerican]

02:11 PM on 12/22/2008

haha, its just the oil that drains below.

better not wear that stuff before going to the zoo. man o man talk about starting a frenzy of zoo animals gone wild.

[gbrooks]

07:26 AM on 12/21/2008

It'll work if you're trying to attract wild animals or potential cannibals. Freaky.

[Bitsko]

04:23 PM on 12/20/2008

Makes "scents" it's for sale at Ricky's, which is a great and well known place in NYC to find weird campy things.

[pir anha]

02:25 PM on 12/20/2008

it would have been funnier if i knew how to spell "scents".

[pir anha]

02:24 PM on 12/20/2008

*chortle*. who would have thought burger king has a sents of humour. :)

[nowalnuts]

01:33 PM on 12/20/2008

My boyfriend told me about this the other day because I collect odd smelling things like old scratch and sniff stickers for things like skunks, pickles and natural gas. We thought this was a joke at first. The line "the scent of seduction with a hint of flame-broi­led meat" is so insane it cracks me up. I told my boyfriend to please NEVER wear this. BK makes me vomit.

[Ecoli]

03:33 AM on 12/20/2008

Japan has already making tires that has scent on it.

http://www­.youtube.c­om/watch?v­=LpKb-aG_e­vA

[klondiker]

02:58 AM on 12/20/2008

Might turn out to be smart idea - enough people will probably buy it as a gag gift.

I wouldn't expect it to sell beyond the season though. They are probably doing it as a one-time thing.

[southman]

05:02 AM on 12/20/2008

erm, they made it to be a gag gift. it's a viral marketing campaign.

[TimmySlagle]

01:03 AM on 12/20/2008

This a great idea.

I imagine guys that smell like beef will have starving skinny vegan chicks crawling all over them, wondering what that irresistib­le fragrance is...

[easarsfield]

01:13 PM on 12/20/2008

I highly doubt it. As a vegetarian­, just the thought of meat, let alone the smell, makes me ill.

[TimmySlagle]

03:57 PM on 12/20/2008

Yeah right.

Most vegetarian food is designed to imitate meat. Tofurkey, Boca burgers and Smart Dogs are all designed to trick your taste buds into thinking you're really eating food.

If meat was so repulsive, vegetarian food would taste like vegetables­.

[the964kid]

10:54 PM on 12/19/2008

Seriously if I smell something like that on some dude - I'm punching him in the face straight away!!!

Whoever thought if this needs a beat down too...

[AmberGaze]

08:43 PM on 12/19/2008

That sounds so disgusting­! So glad I'm Vegetarian­...on the flip side I'll probably buy it any way just to see what it smells like.

Yes, I'm a hypocrite.­..

[4everdem]

08:29 PM on 12/19/2008

Great, where this and go to your family's house for dinner. Imagine what their dog will do to your leg!

[hortonhearsawho2]

08:10 PM on 12/19/2008

Which Cheese odor exactly are we talking about...

[redlinemetro]

07:45 PM on 12/19/2008

Couldn't we just dab some special sauce behind our ears?

[LolaP]

07:41 PM on 12/19/2008

eeeew