Sommer Mathis at DCist relates the news that the very same Obama-themed "Franklin Mint business model" that print media is hoping will save journalism in 2009 is being adopted by WMATA, Washington, DC's transit agency, in advance of Inauguration Day. Basically, if you love Barack Obama but have always regretted that you are never reminded of his historic election while making bus-to-bus, rail-to-bus, or bus-to-rail transfers in the DC Metro system, well -- you're in...uhm...well, for the sake of argument, let's say "luck":
Starting today, you can purchase a commemorative Barack Obama inauguration SmarTrip card. The special cards, which cost $10 and come with no value preloaded onto them (or pay $20 upfront and get $10 in value on the card) can be purchased online or at Metro sales offices. The commemorative cards featuring Obama's face are not to be confused with the special $10 one-day Inauguration paper farecards, which also feature Obama's face. These paper cards offer unlimited rides on Metro all day on Jan. 20, and are also available online or at Metro sales offices. The commemorative SmarTrip cards work just like regular SmarTrips, and do not offer any special fare discount or unlimited rides.
These special farecards would make excellent souvenirs for the two million or so of you planning on coming to Washington for the Inauguration, maybe? Won't you please save our city's crumbling infrastructure?