POLITICS
02/09/2009 05:12 am ET Updated May 25, 2011

Obama Team Using Campaign Tactics To Sell Stimulus Plan

President-elect Barack Obama's top political aides are transplanting their campaign tactics to the policy arena, using data from polls and focus groups to shape the debate over a stimulus plan that may cost at least $775 billion.

David Axelrod, Obama's chief political adviser, along with campaign media adviser Jim Margolis, are encouraging lawmakers to use the word "recovery" instead of recession, and "investment" instead of "infrastructure." Those recommendations came from focus-group research indicating that such framing would make the package more appealing to voters.

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