Colbert: '<em>New York Times</em> Drops To Its Knees In A Back Alley For $20'

Colbert: 'Drops To Its Knees In A Back Alley For $20'

On Monday night's "Colbert Report," Stephen Colbert had fun with the news that the New York Times has begun selling display ads on its front page for the first time (for a reported price of up to $100,000).

"Bravo, Times! For abandoning your dignity and dropping to your knees in a back alley for 20 bucks like the rest of us," he said as he shilled for Sierra Mist.

"But frankly, I'm a little bit disappointed," he continued, "because the very first ad was supposed to be in last Monday's paper. It's supposed to be on the front page, and I can't find it anywhere. All I see is this exciting, front-page news about how America chooses CBS."

CBS bought the Times' first front page ad.

"Oh my God, 'The Mentalist' is the number one new series? What a scoop! I smell Pulitzer," he joked. "No, actually, I think that's three-day-old Krugman."

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