Making Money Off Of Obama's Inauguration

Making Money Off Of Obama's Inauguration

WASHINGTON -- In the days leading up to President-elect Barack Obama's inauguration, his message of hope and change has become tangible -- and commercial -- here.

On the sides of buses, inside Metro stations and over the radio, Ikea promotes its home furnishings by proclaiming "Change Begins at Home." In other Metro stations, advertisements using the words "hope" and "optimism" are splashed on walls and pillars -- with the O's replaced by Pepsi logos.

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