NEW YORK (AdAge.com) -- The principals of the latest marketing agency: Maria Bartiromo, Meredith Vieira, Tori Spelling and Susan Lyne.
They, along with 22 other estimable names, including Ogilvy & Mather Chairman-CEO Shelly Lazarus, aren't forming an agency in the traditional sense, but will be part of a "panel" offering marketing and general business advice to NBC Universal and its clients on how to reach women. The group will also blog, write and appear on air for the media company's women-oriented properties and contribute to a quarterly newsletter, "Power of the Purse," covering marketing to the demographic and the latest female trends. The panel will convene for the first time Feb. 10. In effect, it could become the most powerful female-focused agency in the country.