BUSINESS
02/19/2009 05:12 am ET | Updated May 25, 2011

Sharper Image Brand Lives On In Licensed Products

Fans of ionic air cleaners and fogless shaving mirrors rejoice: The Sharper Image is back.

The gadget retailer, which filed for bankruptcy protection last February and closed all its stores, was purchased by the private investors Blue Star Alliance, Gordon Brothers and Hilco Consumer Capital for $49 million in May. Since then, the company has reconstituted itself (minus the stores) to become a "global lifestyle brand licensor."

Rather than operate its own Web site, catalog and shops, the company will license products and sell them through third-party retailers. It has struck deals with HoMedics, a manufacturer of health and grooming products, luggage maker EnE and others to produce new products.

The company is also trying a new approach for these difficult times: affordability.

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