People Rushing Inauguration Double Issue

02/21/2009 05:12 am ET | Updated May 25, 2011
  • Stephanie D. Smith WWD

Aside from newspapers, television networks and the news weeklies providing exhaustive coverage of the inauguration of President Barack Obama, the celebrity weeklies are covering the celebrities flocking to Washington this weekend. But because the most newsworthy events -- the inauguration and the official balls -- occurred Tuesday after most of the weeklies' deadlines, many were only able to include reporting from the pre-parties.

All except People, which again pushed its Tuesday afternoon deadline back to Wednesday afternoon to publish a special double issue on the historic event, a decision the magazine also made in order to publish a cover with Obama following Election Night on Nov. 4. This week's special issue will be on sale for two weeks and will carry a cover price of $4.49, an increase of 50 cents from the usual newsstand price. People also bumped up its rate base to 3.7 million from the usual 3.45 million for the issue. The Time Inc. title usually increases its rate base in some way for its special double issues, such as the People Sexiest Men Alive, Hottest Bachelors or Half Their Size editions.

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