Infomercials Hit Prime Time As Ad Market Slows

02/27/2009 05:12 am ET | Updated May 25, 2011

It is a sign of just how bad the advertising market is: infomercials are running during network prime time, filling slots that automobiles and banks once owned.

"The economy is the No. 1 focus for everyone, and it affects the advertisers and the rates," said Pat Boos, the senior vice president for broadcast, acquisition and marketing at Direct Holdings Americas, which licenses the Time Life brand.

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