Is Bottled Water Really So Bad?

Surely there are bigger culprits out there. The problem for bottled water is that it is so ubiquitous and generally an unnecessary luxury. With most of the Western world having access to clean municipal water supplies, and even additional filtration, there is little reason to grab a pre-packaged dose of hydration, except for the sake of convenience, portability, or emergency preparedness. But successful marketing campaigns have created an image of purity, wealth, and health around bottled water and it is this situation that has triggered the bottled water backlash.

While everyone is bashing bottled water the rest of the bottled beverage industry has remained relatively untouched. This is despite the fact that all other bottled beverages contain a higher level of embodied environmental impact because they have ingredients in addition to water and their packaging is oftentimes heavier, translating into higher shipping emissions.

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