The Condé Nast magazine Lucky has always been an unabashed promoter of shopping. On Monday, it is going one step further, introducing an iPhone application, Lucky at Your Service, that ties into stores' inventories.
The application features more than 70 shoes listed in its March shoe guide (including those of advertisers), and lets shoppers browse by type of shoe, brand, color or size. Anyone who chooses, say, the Diane von Furstenberg "Harlot" espadrille wedge, can click the "Find It Near You" button. That will use either GPS or a ZIP code to determine which stores in the area have that shoe available.