MEDIA
03/07/2009 05:12 am ET | Updated May 25, 2011

The "Today" Show Embraces The Snuggie

He said he "wouldn't be caught dead in a Snuggie." Yet a frigid Wednesday morning in New York found Matt Lauer sitting on the couch wrapped in the latest sensation that's sweeping America.

"I'm having chest pains as we speak," the TODAY co-host joked after watching the clip of himself declaring his intention never to get wrapped up in a blanket with sleeves.

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