Jim Beam has recruited comedians to make Web ads spoofing their own commercials for a new ad campaign/contest. Viewers of these videos are encouraged to create their own and submit them for a chance to win $25,000 and a trip for four to Las Vegas. The videos below were made by professional comedians as "samples" to show the public what Jim Beam is looking for.
In "THE GIRLFRIEND," a Jim Bean ad that gained traction on YouTube this year, a young woman with a heavy accent talks about her perfect man:
"A leetle, um, faht, a leetle, ooh, 'air on ees back?" She goes on in her undies to say she likes a man who watches a ton of football, who goes to strip clubs and who does "whatevvvvver ee wants." Voiceover: "The girlfriend. Jim Beam. The bourbon."
The company saw a chance to leverage this viral marketing into a broader campaign, by asking Web savvy fans and professional comedians to "remake" these ads. Here's what the latter came up with:
"THE GIRLFRIEND" BY GABE LIEDMAN AND JENNY SLATE:
"THE MAKEOUT" BY MATTHEW COZZA:
"THE BOYFRIEND" BY JASON FALLS:
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