Spoofing Booze Ads To Sell Liquor

03/09/2009 05:12 am ET | Updated May 25, 2011
  • Alex Leo Head of Audience Development, Yahoo!

Jim Beam has recruited comedians to make Web ads spoofing their own commercials for a new ad campaign/contest. Viewers of these videos are encouraged to create their own and submit them for a chance to win $25,000 and a trip for four to Las Vegas. The videos below were made by professional comedians as "samples" to show the public what Jim Beam is looking for.

In "THE GIRLFRIEND," a Jim Bean ad that gained traction on YouTube this year, a young woman with a heavy accent talks about her perfect man:

"A leetle, um, faht, a leetle, ooh, 'air on ees back?" She goes on in her undies to say she likes a man who watches a ton of football, who goes to strip clubs and who does "whatevvvvver ee wants." Voiceover: "The girlfriend. Jim Beam. The bourbon."

The company saw a chance to leverage this viral marketing into a broader campaign, by asking Web savvy fans and professional comedians to "remake" these ads. Here's what the latter came up with:

"THE GIRLFRIEND" BY GABE LIEDMAN AND JENNY SLATE:

"THE TOOLS" BY GABE DELAHAYE AND MAX SILVESTRI:

"THE MAKEOUT" BY MATTHEW COZZA:

"THE BOYFRIEND" BY JASON FALLS: