Coupon Clipping Makes A Comeback

Financial Times:

As US consumer demand falters, the humble money-off coupon -- rather than the high-profile advertising campaign -- is emerging as a new battleground for some of America's biggest packaged goods brands.

Procter & Gamble, the largest US advertiser, said recently that it was "shifting funds, where effective, to coupons and consumer promotions that deliver better value". The group has been battling to stop customers shifting to lower-cost private label rivals.

Read the whole story: Financial Times

Comments

[jalowe1957]

What good is clipping coupons if you can't find a supermarket chain that would double or triple the said value of the coupon?

In Southern California, Vons did away with double couponing, and Ralph's scaled it back big-time. For me, I now have to go to HOWS Markets just so that I could still do double-couponing.

[Bitsko]

In the real world, where I and my friends and family live, coupon clipping never went away.

[GerryS]

ditto, Bitsko-